Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

From the manufacturer

ADDS MOISTURE AND SOFTENS STRANDS Features & Benefits

Color-enhancing formula is gentle enough for daily use.Eliminates unwanted brassy tones for light, bright hues.

Step 1: Cleanse

Complete Your Platinum Blonde Regimen

This purple shampoo helps eliminate unwanted brassy tones for light, bright hues.

Step 2: Condition

Complete Your Platinum Blonde Regimen

This purple conditioner helps cools brassiness, softens strands and adds shine.

Step 3: Weekly Toning

Complete Your Platinum Blonde Regimen

Powerful purple shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo.

Step 4: Custom Toning

Complete Your Platinum Blonde Regimen

Concentrated, intermixable violet toning drops cool warmth and eliminate brassy tones.

1 Cleanse

2 Condition

3 Weekly Toning

4 Custom Toning

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Paul Mitchell Restage Merchant Video

Product Dimensions ‏ : ‎ 1.92 x 1.92 x 8.5 inches; 10.14 ounces
Item model number ‏ : ‎ 101515
Department ‏ : ‎ Beauty
UPC ‏ : ‎ 009531116532 009531139258
Manufacturer ‏ : ‎ John Paul Mitchell Systems
ASIN ‏ : ‎ B001NFMM8E
Best Sellers Rank: #14,394 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #433 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars (10,551) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Adds moisture and softens strands
Color-enhancing formula is gentle enough for daily use
Eliminates unwanted brassy tones for light, bright hues