Joico Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones

From the manufacturer

Keep Your Blonde Hair Cool

FOR BLONDE & SILVER HAIR

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula — designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Neutralizes yellow & warm tones…

HERE’S WHY YOU’LL LOVE IT

– Long-lasting results through 12 washes

– Boosts shine and smoothness

– Over 2X stronger hair*

– Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

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Customer Reviews

4.5 out of 5 stars 5,827

4.7 out of 5 stars 6,227

4.6 out of 5 stars 871

4.7 out of 5 stars 6,774

4.7 out of 5 stars 4,515

4.7 out of 5 stars 2,265

4.7 out of 5 stars 2,414

Price

$23.00$23.00

$25.00$25.00

$26.00$26.00

$23.00$23.00

$20.00$20.00

$20.00$20.00

$26.00$26.00

HAIR TYPE

Color-Treated

Processed, Color-Treated

Mature, Dry

Color-Treated

Thick, Course, Curly

Thin, Fine, Wavy

Blonde, Highlighted

HAIR CONCERN

Fading, Damage, Breakage

Damage, Split Ends, Breakage

Dryness, Dullness, Brittle

Fading, Damage, Breakage

Dry, Frizzy, Breakage

Dry, Dull, Lifeless

Damage, Brassy, Dullness

BENEFITS

Repair and Protect Color

Strength and Protection

Bounce, Shine, Manageability

Repair and Protect Color

Moisturize, Soften, Shine

Hydration, Shine, Lightweight

Brighten, Nourish, Strengthen

KEY INGREDIENTS

Keratin, African Manketti Oil

Moringa Seed Oil, Arginine

Collagen, Buriti Fruit Oil

Keratin, African Manketti Oil

Sea Kelp, Jojoba Oil

Sea Kelp, Coconut Water

Monoi & Tamanu Oil, Arginine

FRAGRANCE

Pear, Apple, Cedarwood, Amber

Apple, Tuberose, Sandalwood

Cucumber, Gardenia, Warm Musk

Pear, Apple, Cedarwood, Amber

Orange, Hyacinth, Vanilla

Lemon, Green Apple, Coconut

Nectarine, Jasmine, Vanilla

How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?

Results last for up to 12 washes.

Does it smell like hair-color chemicals?

Color Balance Shampoos and Conditioners are deliciously fragrant — stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?

Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

Product Dimensions ‏ : ‎ 3.1 x 3.1 x 10.2 inches; 2.4 pounds
Item model number ‏ : ‎ 2620645
UPC ‏ : ‎ 074469519267
Manufacturer ‏ : ‎ Joico
ASIN ‏ : ‎ B08R55FK4K
Best Sellers Rank: #1,763 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #50 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (5,827) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.