





Product description
Amazing transformations.
For Blonde, Platinum & Silver/Gray Hair Types
Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash!
Neutralize Brassiness in Blonde Silver & Gray Hair
This range was designed to work on all lightened hair, whether that be chemically or naturally!
Yellow, be gone!
Revolutionary Violet Technology Counteracts Yellow
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
Less time in the chair!
Extend Time Between Salon Visits
This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!
The Strongest Purple Shampoo That You Can Buy!
An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!
1 Instant Results
2 Blonde, Platinum & Grays
3 Removes Brassy Tones
4 Tone at Home
5 Powerful Pigments
Real People. Real Results. 
Instant Toning
“This is THE product for keeping my blonde hair fresh, removing all yellow tones.”
– Calystabelle

Keeps My Greys Looking Fresh
“Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!”
– Mireya

Less Time at the Salon
“Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!”
– Emma

Healthy Hair
“Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!”
– Emily
Watch to Learn More About all The Amazing Benefits of Bold Uniq Purple Shampoo
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. aplus content video
Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?
Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.
Will this product help to remove stubborn brassy/yellow tones?
Yes! That’s the main use that over one million happy customers purchase the product for. It’s potent, and gets to work quick to beat the brass!
Is this product paraben & sulfate free?
Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.
Do I get great results after one use?
Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.
Will the product dye my brown/brunette hair blonde?
Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

SULFATE + PARABEN FREE
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.

100% CRUELTY FREE + VEGAN
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.

100% RECYCLED PLASTIC BOTTLES
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.

ETHICALLY SOURCED INGREDIENTS
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
A blondes best friend!
The Saviour for Blonde, Platinum & Silver/Grays!
Highly effective products that give you instant, salon-worthy results!
Nourish & Neutralize
Purple Mask
A deeply hydrating toning treatment that will help control frizz, reduce breakages & split ends.
Smooth & Tone
Purple Conditioner
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
Multi-tasking Toning.
Purple Leave In Conditioner
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
Perfect for blondes!
Purple Bundles & Sets
Check out our bundles – created to tone & smooth all blonde, platinum, silver & gray hair types.
1 The Purple Regime
2 Purple Mask
3 Purple Conditioner
4 Purple Leave In
5 Purple Bundles & Sets
BOLD UNIQ
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Customer Reviews
4.3 out of 5 stars 37,467
4.3 out of 5 stars 3,943
4.3 out of 5 stars 53,782
4.3 out of 5 stars 3,612
4.4 out of 5 stars 1,261
Price
$29.99$29.99
$28.99$28.99
$29.99$29.99
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$67.99$67.99
Scent
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Citrus
Citrus
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Size
8 Fl Oz (Pack of 1)
8 Fl Oz (Pack of 1)
6.80 Fl Oz (Pack of 1)
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Blonde, Platinum & Gray/Silver
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Dry, Damaged
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Chemically Treated
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Product Dimensions : 2.17 x 2.17 x 6.69 inches; 11.5 ounces
Item model number : BTGBLU00100VEN
UPC : 611745861582
Manufacturer : BOLD UNIQ
ASIN : B0743CZWCP
Best Sellers Rank: #6,610 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #543 in Hair Shampoo
Customer Reviews: 4.3 4.3 out of 5 stars (37,467) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.
$29.99